One transparent CPM exchange for iGaming. Brands buy player traffic across a worldwide network of sports and casino sites, and publishers earn from every visitor. Choose your side to get started.
The questions we hear most from advertisers and publishers.
What is GambleAd?
GambleAd is a two-sided ad marketplace built specifically for iGaming. Advertisers reach real players across a worldwide network of sports and casino sites, and publishers earn from every visitor by running our ad units. We run the real-time auction that matches the two.
Is it an SSP, a DSP or an RTB platform?
It is a self-contained ad exchange for iGaming, so it has elements of all three. We run a real-time, second-price auction like an exchange, give publishers the supply-side tools they need (a lightweight tag, floors, yield and fill), and give advertisers the demand-side tools they need (self-serve campaigns, bidding and targeting). There is no separate SSP, DSP or RTB feed to plug in.
Which countries can I advertise or publish in?
We operate worldwide, apart from markets where gambling or its advertising is prohibited. Those countries are blocked automatically for both serving and targeting, so you stay compliant without having to track the rules yourself, and we keep the list under continuous review as regulations change.
How do publishers earn?
Install one lightweight tag on your site and you earn from advertiser demand on your eligible traffic. You are paid the market rate your inventory clears at in the auction, you keep control of your formats and the countries you serve, and you withdraw your balance once it passes the minimum payout.
What is the minimum bid?
Your minimum bid (sometimes called a floor) is the lowest an advertiser must bid to win the auction on your site. It is a reserve, not a guaranteed payout. A lower minimum usually wins more auctions and lifts your total earnings as advertisers compete; a higher one filters to fewer, higher bids.
What ad formats can publishers run?
A range of formats to fit any layout, including a compact strip, inline units, a sticky bar, a popup, a responsive grid, a hero unit and a dedicated offers page. You choose which to run and where they appear.
How does bidding and billing work for advertisers?
Sign up, top up a prepaid wallet in GBP, and launch a self-serve campaign with your creatives, targeting and CPM bid. Our real-time, second-price auction places your ads across relevant publisher inventory, and you only ever pay the clearing price to win, never more than your bid. Spend is drawn from your wallet as your campaigns deliver.
How do you handle ad fraud and traffic quality?
Quality is built into the pricing. Inventory is continuously rated on real engagement, and low-performing or suspicious traffic is automatically priced down, so advertisers pay for genuine performance and quality publishers are rewarded. We also verify clicks and filter invalid activity.
Do I need a contract or minimum spend?
No. It is self-serve for both sides, with no long-term contracts. Advertisers top up and go, publishers install the tag and start earning, and you can adjust or pause at any time.
How do I get started?
Create an account and choose whether you want to advertise or publish. Advertisers can add funds and launch a campaign in minutes; publishers add a site and drop in one tag. If you have questions, email us at hello@gamblead.com.